Students for Life Action Congratulates State Rep. Andrew Murr on 2020 Election Victory
“The Pro-Life Generation devoted hundreds of hours of time and talent to educating Texas voters on State Rep. Murr’s pro-life record,” said SFLAction President Kristan Hawkins. “We are so excited to see him headed back to Austin to defend the preborn for another term.”
FREDERICKSBURG, V.A. and AUSTIN, T.X. (11-03-2020) – Students for Life Action (SFLAction) congratulated State Representative Andrew Murr on his victory on Tuesday evening, following a highly contested race against pro-choice Democrat Joe P. Herrera.
SFLAction collectively knocked more than 15,000 doors on behalf of State Rep. Murr this cycle.
“There is bipartisan agreement that this election cycle was one of the most important of our lifetimes, with the potential to impact millions upon millions of present and future lives,” said SFLAction President Kristan Hawkins. “It is clear that the work SFLAction did this cycle contributed immensely to the most critical victories in the country. State Rep. Murr’s victory tonight is one example of that. The Pro-Life Generation went on the front lines in this election, to have a voice and a vote for life.”
In months leading up to the election, SFLAction led major student activism weekends in Texas to make voters aware of State Rep. Murr’s consistently pro-life position and urge them to #VoteProLifeFirst this election cycle.
In addition to Texas, SFLAction also had a heavy presence in Montana, Minnesota, Pennsylvania, Florida, Colorado, Washington, Arizona, Michigan, and North Carolina.
MORE ON SFLA/SFLAction IN THIS ELECTION CYCLE: Students for Life and Students for Life Action engaged in multiple states through in-person door knocking, calls, texts, and mobilizations on campuses, calling on voters to #VotePro-LifeFirst as well reminding people of the importance of who gets to pick Supreme Court Justices, given the way in which the human rights issue of our day was hijacked by the high court 50 years ago.
In the final stretch, SFLA/SFLAction launched a new, 6-figure campaign buy in a 48-hour GOTV blitz this Monday and Tuesday designed to rally voters aged 18 to 35 to #VoteProLifeFirst. To accomplish this 48-hour GOTV blitz, SFLAction made more than 1.5 million personal text messages to cell phones, sent nearly 900,000 voicemail messages to land lines as well as launched a five-digit ad buy on social media. Among those contacted in this blitz were 273,000 new voters who were considered swing voters on the life issue as well as more than 1 million pro-life, yet low propensity voters who hadn’t voted early this fall in the following 9 states: Arizona, Colorado, Iowa, Florida, Michigan, Montana, North Carolina, Pennsylvania, and Wisconsin.
Students for Life’s GOTV blitz follows up extensive fall grassroots campaign in which SFLA/SFLAction team members and volunteers…
- Made more than 523,022 phone calls
- Contacted more than 1.6 million, primarily youth, voters
- Sent more than 2.18 million personal text messages
- Knocked on more than 150,000 doors
The #VoteProLifeFirst digital media campaign included 85 different image ads and multiple videos reaching voters whose views on abortion vary and were seen more than 8 million times. More than 2.28 million voters engaged with the efforts this fall, including the 107,000 young voters who pledged to vote pro-life first as a result.
Students for Life of America’s “Sock the Vote” campus tours also went to 46 states, calling on new voters to prioritize abortion which ends 2,362 lives each day. Students used baby socks as part of the display. This followed a very successful earlier campaign, “Sock it to Planned Parenthood,” during which SFLA held events and traveled across the country with a truck carrying 328,348 baby socks, representing the number of abortions Planned Parenthood commits each year.
In October, SFLA/SFLAction went from Alaska to Florida in a 10-state #Justice4Life tour on behalf of now Justice Amy Coney Barrett an extension of the SFLAction Activism Weekends that included more than 731,000 voters contacted. SFLAction conducted similar student trips over the summer, knocking on more than 50,000 doors and making more than 200,000 phone calls to educate voters in Arizona, Michigan, North Carolina, Virginia, and Kansas before key Republican and Democratic primaries. Click here to read more about SFLAction’s results in this cycle. For a look at student stories from the #Justice4Life tour, including Philadelphia where police were called to stop students from peacefully chalking, click here.
For interviews, contact Kristi Hamrick at [email protected].
Students for Life Action (SFLAction) is the 501c4 sister organization of Students for Life of America (SFLA), the nation’s largest, pro-life, student organization with more than 1,240 groups on middle, high school, and university campuses in all 50 states. Students for Life has more conversations with those most targeted by the abortion industry every day, week, and year than any other pro-life outreach in the world and mobilizes the Pro-Life Generation to confront abortion at the local, state and national levels daily. Every week, Students for Life entities reach more than 2 million people across social media platforms to have nearly 200,000 digital conversations with the most engaged pro-life online audience in the world.
Students for Life of America (SFLA) is the nation’s largest, pro-life, youth organization. Headquartered in Fredericksburg, VA, SFLA serves more than 1,240 groups on college and university, middle and high school, medical and law school campuses in all 50 states. Student pro-life organizations work to confront policies on their campuses to support pregnant and parenting students, to end Planned Parenthood’s relationships with schools and communities, and to change minds of their peers about abortion. SFLA has more conversations with those most targeted by the abortion industry every day, week, and year than any other pro-life outreach in the world and mobilizes the Pro-Life Generation to confront abortion at the local, state and national levels daily. Every week, Students for Life entities reach more than 2 million people across social media platforms to have nearly 200,000 digital conversations with the most engaged pro-life online audience in the world.