“Abortion radicals in Colorado look at the current law that allows abortion up to FIVE MONTHS of pregnancy and want more, all the way up until the moment of birth,” said Pro-Life Generation CEO Kristan Hawkins. “But for those choosing Life, state officials offer little respect. As Colorado officials continue to attack Pregnancy Help Centers by pushing for their closure, we’ve made our presence known with proven success from a BILLBOARD in the Denver Metro Area and over the last two years with online education, grassroots outreach, and pro-life billboard advertisements, which have yielded impressive results, changing minds and serving families in crisis.”

For media inquiries, email [email protected]. 

DENVER, CO (8-07-2024) — Pro-Life Generation (PLG) CEO Kristan Hawkins announced a new billboard in Denver directing women to an abortion alternative and resource website, StandingWithYou.org, which has generated a more than 14% increase in website traffic.

The billboard was part of an ongoing educational campaign in the abortion-extreme state of Colorado to let women know that LIFE is a choice, and the Pro-Life Generation is here to help. Now that the strategy has been tested and shown to move women toward life-affirming abortion alternatives, more billboards are scheduled to be posted in Colorado in the coming year.

In 2021, the Campaign forAbortion Free Cities (AFC) launched its efforts in Denver. Since then, this citywide campaign has developed new strategies to increase awareness of local Pregnancy Help Centers (PHC) and change hearts and minds on abortion. The first two years of the campaign saw great success, proving its methods could increase awareness of local PHCs by 20%, on average. Now, with 35 active campaigns in 25 states, the Pro-Life Generation is expanding into Colorado Springs for its next test with targeted digital and billboard advertisements as well as an innovative grassroots strategy to both educate the public about available resources and decrease community reliance on Planned Parenthood’s abortion industry.  

“In a state where leadership is so committed to radical abortion extremism, they are going after peaceful Pregnancy Help Centers offering free services, it can be difficult for women who want to embrace their children to know where to go. Our campaign connects mothers and young families in need with people who care,” said Hawkins. 

The Campaign for Abortion Free Cities’ 2024 year-long campaign is aimed at building up a network of grassroots, local volunteers to support pregnant and parenting women and steer the community away from the predatory abortion business.

In February 2024, paid Google advertisements sent Denver citizens to the Pro-Life Generation’s Standing With You (SWY) website, which connects mothers to local non-violent pregnancy options. This effort was expanded in the community with a billboard in July, gaining an estimated 1,000,000 impressions in the Denver area.

The results include changing minds, starting conversations, and raising awareness for resources, as evidenced by the following numbers:

• 14% increase in StandingWithYou.org website traffic from Denver viewers since the billboard became active  
• 81 mothers that we know of have been connected to their local PHC since running Google advertisements in February 2024

TO SEE THE RESOURCES AVAILABLE AT STANDING WITH YOU STATE BY STATE, CLICK HERE.

“We have proven that by speaking the truth about abortion through paid advertisements, we can make a difference for mothers in vulnerable situations and preborn children, even in the abortion extreme state of Colorado,” said Hawkins. “However, our work is far from over. We look forward to launching our state-wide campaign and increasing awareness and more appointments for PHCs in Colorado and nationwide, as well as the detrimental impact of Planned Parenthood on women and their preborn children.”     

Over the last two years, the Campaign for Abortion Free Cities has recruited and developed local leaders to change the culture across Colorado. Starting in Denver and now expanding into Colorado Springs, we have:   

• Knocked on 10,962 doors  
• Spoken with 954 neighbors  
• Reached over 1,000,000 community members with our  abortion-alternative website marketing campaigns   
• Connected 1,127 women & mothers to PHCs    
• Held 82,606 conversations online, changing 14,867 Coloradian minds on abortion
   

Following this success, the Campaign for Abortion Free Cities will expand in 2024 by launching a multi-faceted approach in Colorado Springs designed to decrease community trust in Planned Parenthood’s abortion facility by 10% in the first year. Using tested strategies and innovative tools, a series of pro-life advertisements and community outreach events are in motion to hit the abortion industry where it hurts: their income.

Upcoming events include:

• Rallies and public displays engaging the community
• Flyering and print advertisements warning the community of Planned Parenthood’s dangerous business practices
• Canvassing to reach 5,000 neighbors at the door with abortion alternatives
• Mobile billboard truck stop educating the community about the reality of Colorado’s late-term abortions
• Colorado Springs billboard advertising StandingWithYou.org resources
• Colorado Springs-based Google advertisements connecting women to PHCs
• Baby item drives & church partnership events to support local families in need
  

Thanks to the strategy of the Campaign for Abortion Free Cities, predatory abortion businesses like Planned Parenthood will have significantly less impact in our communities.  

LEARN MORE ABOUT THE CAMPAIGN FOR ABORTION FREE CITIES  

LEARN ABOUT LATE-TERM ABORTION: FACT CHECK: Abortion Does Occur in the Second & Third Trimester  

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The Pro-Life Generation (PLG) is an umbrella organization encompassing the most-cutting edge engagement opportunities for a Vote Pro-Life First Community. PLG includes Students for Life Action (SFLAction), a 501c4, along with its 501c3 sister organization, Students for Life of America (SFLA), that together make up the nation’s largest, pro-life youth organization, managing a grassroots political and policy operation engaging Americans of all ages but with a special emphasis on the largest segment of voters — the Youth Vote. Headquartered in Fredericksburg, VA, PLG/SFLA/SFLAction serves more than 1,400 groups on middle, high school, college, medical, and law school campuses in all 50 states. Our team has more conversations with this generation targeted by the abortion lobby than any other pro-life operation in the world, each week reaching more than 4 million across social media platforms and averaging 1.3 million video views. In addition to SFLA/SFLAction, PLG leads multiple initiatives to lead and serve the future of the pro-life movement including the Campaign for Abortion Free Cities, Standing With You, and the Demetree Institute for Pro-Life Advancement . Over more than 17 years, PLG CEO Kristan Hawkins has grown the operation into a nearly $20M organization, now preparing for an abortion-free America.