While this year’s Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles ended in the Chiefs’ brutal defeat, the pro-life and pro-family commercials were undefeated and widely praised by Americans, and for good reason.   

After the abortion reign of former President Joe Biden and his administration, it was refreshing to see commercials embracing normal and morally upright ideas, like protecting Life and encouraging families to flourish, inaugurating in a drastic culture shift that America desperately needs.  

Steadily, over the past few years, the abortion industry has hijacked our television sets, music, and movie theaters. Only 17 years ago, failed presidential candidate Hillary Clinton chanted the “safe, legal, and rare” abortion mantra during an Oprah appearance. Fast forward to the 2024 election, and America had the most abortion- radical presidential candidate in history, former Vice President Kamala Harris, and numerous state abortion ballot initiatives designed to enshrine abortion up until birth. It seemed like America was full steam ahead toward destruction and the killing of preborn children.   

2008. Hillary Clinton on abortion.

"I have spent many years now as a private citizen, as First Lady, and now as a Senator, trying to make it rare." pic.twitter.com/0xEp2ynoaD

— MAZE (@mazemoore) April 8, 2024

Abortion extremism didn’t happen overnight. It was a slow and steady climb to get to that barbaric notion. As renowned Christian author C.S. Lewis once wrote in the Screwtape Letters, “Indeed the safest road to Hell is the gradual one-the gentle slope, soft underfoot, without sudden turnings, without milestones, without signposts.”  

Thankfully, the American people saw the signs and made a drastic turn and outright rejected Harris’ abortion extremism. Fast forward once again to only a few months after the election. We went from California Gov. Gavin Newsom’s abortion propaganda commercials about jailing women, to pro-life commercials celebrating family, even amidst adversity.   

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Take Google’s Super Bowl ad showcasing its Google Pixel 9 with Gemini Live that USA Today said “every father will love.” As a father using Gemini Live to prepare for a job interview, he recounts his experience during his greatest job: fatherhood. He recounts having to be flexible, waking up at all hours of the night, teaching, and even admitting when he’s wrong.   

Rocket Companies, a financial business, released an ad proudly declaring that “Everyone deserves their shot at the American dream. “ The ad showcases growing families rather than fearmongering childbirth and childrearing.   

And then there’s the NFL’s ad, which humanizes people of all ethnicities, ages, abilities, and backgrounds, regardless of their physical or mental disabilities.   

These are only a few commercials, but if we know anything about the media, it is powerful and impactful. If it weren’t, people and other entities wouldn’t relentlessly try to seize control of it. And right now, America desperately needs an impact perspective change on family.  

Look at the recent statistics on Americans’ views on family. According to the Pew Research Center’s 2024 report, “57% of adults under 50 who say they’re unlikely to ever have kids say a major reason is they just don’t want to; 31% of those ages 50 and older without kids cite this as a reason they never had them.” (emphasis added)   

CatholicVote notes a steep decline in family values based on Pew Research Center’s 2023 report on modern family values: “In 1970, 67% of Americans ages 25 to 49 were living with their spouse and one or more children younger than 18. Over the past five decades, that share has dropped to 37%.” Pew Research Center factors in “marrying later in life, and a rising share have never been married,” which is another blow against Making America Pro-Life Again.   

However, CatholicVote also points to the happiness factor of marriage and childrearing, often ignored by the abortion media and replaced with fearmongering and dread.   

This pro-life Super Bowl may significantly change how media highlights family, life, and children, hopefully resulting in a pendulum swing in these stark statistics. In Vice President JD Vance’s style, we want America to have more babies. 

But it’s not just about having more babies but changing America’s mindset. Media is a key part of that, with several studies showing, including one from Cambridge University, that media significantly impacts our views and behaviors, concluding:  

“The evidence presented here shows a very consistent story: media influence on attitudes and social norms is driven mainly by social effects rather than individual persuasion.” 

READ: WATCH THE COMMERCIAL APPARENTLY TOO TOUGH FOR THE NFL: Network cancels Pro-Life TV Spot days before Sunday Airing during NFL Game 

Great applause goes to every company that promoted Life during this Super Bowl. This cultural moment matters, and Students for Life of America (SFLA) is looking forward to more pro-life commercials and media of all kinds.   

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