Direct Mail

Does your group need money for events, marches, conferences, etc., but don’t have enough time to host a big fundraising event? If you said, “Yes!”, then direct mail is the fundraising event for you! Direct mail doesn’t take long to plan and you will see wonderful results!

SFLA resources to request from your Regional Coordinator:

  • Direct mail sample letter
  • A “Fundraising” training from your Regional Coordinator


  1. Build a list of all your contacts
  • Personal
  • Every member of your group can start by collecting the names, phone numbers, email addresses and mailing addresses of family and friends. For example, a good place to start is with your parents’ holiday card list.
  • Enter all contact information into an Excel spreadsheet.
  • School
  • Look to named buildings on campus for wealthy donors.
  • Seek out alumni of your group.
  • Start with your holiday card list – personal contacts – family, friends, church members, friends of parents, etc.
  • Instruct everyone in your group do the same and submit five personal contacts individually that they believe would be willing to donate (include name, number, address).
  • Other
  • Be on the lookout for donors at local pro-life events.
  • Attend your local Knights of Columbus Meeting.
  • Right to Life Chapter.
  • Pregnancy Center Banquet.
  • 40 Days for Life Campaign.
  1. Write a fundraising letter for your group. Ask your Regional Coordinator for a sample letter!
  • Include in your letter:
  • A compelling opening line.
  • Stories about your group.
  • A personal but not too casual tone.
  • Bold important lines.
  • Hand sign the letter.
  • Ask 3-4 times for donations.
  • Always list three to four donation levels (i.e. $1000, $500, $250, $100, or $250, $100, $50, $25, etc.).
  • Include a P.S. that is brief, restates your vision, and asks for a donation.
  • Make sure your audience gets the main message of the letter by reading only the P.S. – some donors only read the P.S.!
  • Include where they should send their money (name and address)!
  1. Have several people review and edit your letter – this is IMPORTANT!
  2. Print the letters, buy envelopes, and stamps.
  3. Put everything in a hand addressed envelope.
  4. Mail them off!


Thank your donors!

  • THANK THEM IMMEDIATELY for donations!
  • The size of the gift and your relationship with that donor should dictate whether your follow up is a phone call, handwritten note, or email thank you.
  • If they sponsored a large event, consider sending a photo.

 Create a relationship with your donors.

  • Send newsletters, holiday cards, and event invites.
  • Send communications not looking for money.
  • Add all donors to an email list and send regular updates so they can see the impact your group is making with their investment!

Questions? Contact your Regional Coordinator for more information.